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In a past life, for my sins during a, recession, I was a consultant for such business owners in trouble to turn them around if possible. Trust me, that first  para hits the spot, the second one doesn't.

The first one is near to my sales pitch that I used to get a contract. I've also been on the other side of the fence, and recognise the angst that small to medium size business owners feel when under pressure with no apparant way out that the opening para deals with.
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