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Which pen name should I use? Ack!

523 Views 7 Replies 5 Participants Last post by  WordNinja
Hi guys -- I have a dilemma, and I'm hoping all you smart folks here will lend me your thoughts. I'll try to keep the explanation concise. :)

Currently, I have three pen names. They are:

Pen name 1: My real name. Two trade published urban fantasies (Simon & Schuster), a few years old and never really sold well. Two unrelated self-pubbed paranormal romances, not performing too great (single digit sales / month).

Pen name 2: A hybrid pen name (the one in my sig). One self-pubbed thriller series, performs meh (permafree, double digit monthly sales, mostly on the boxed set), plus one trade pubbed M/M paranormal romance series that did really well for quite a while but is now trickling down to meh. Some slight crossover between audiences for this one, as I have a handful of readers who'll follow this name regardless of genre.

Pen name 3: Relatively new (launched in December '14) self-pubbed, solid performing pen name. Contemporary romance series (steamy, but not erotic), very branded, in KU and about 40/60 sales to borrows, decent sales that are ebbing but hopefully will pick up with my new release next week.

Pen name 3 is the most active (the other two haven't had new releases in a year and almost two years, respectively). So one would think that would be the natural choice for something new, but...

I'm starting a new series (actually a serial) which I'm going to write concurrently with the pen name 3 series. The serial will be M/F sweet paranormal/gothic romance, based on Arthurian legend and set in modern day. It will have marginal crossover with pen name 2's M/M paranormal series, mostly a bit of the world-building, but possibly one or two characters will make an appearance. Probably just the Seelie King. :D

So... which pen name should I use for the serial? 1, 2, 3, or (ugh) make a new pen name? I'll do option 4 (new pen name) if it's the best choice, but I will be a sad panda for a bit. :p

Any and all thoughts are much appreciated. Thanks!
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From what you described, I would go with using #3, especially if there is going to be cross-over.
Whoops, I was not clear! Sorry about that. The crossover is with pen name 2, but pen name 3 is my best performer... and the genre of the serial most closely matches pen name 1.

Ack. :D Thanks for replying!
I don't suppose you can combine any of these names can you? It seems to me that pen three is the obvious choice, but if the books tie in to pen name two then you want one to lead to the other and thus increase sales - thus it would make sense to me to rerelease all of pen name 2 books under pen name three and give name three a big boost by having the extra books plus the new series that crosses over with the brand new one.
Evenstar said:
I don't suppose you can combine any of these names can you? It seems to me that pen three is the obvious choice, but if the books tie in to pen name two then you want one to lead to the other and thus increase sales - thus it would make sense to me to rerelease all of pen name 2 books under pen name three and give name three a big boost by having the extra books plus the new series that crosses over with the brand new one.
Ooooh! I didn't even consider that! What a fantastic idea...thank you!

Not sure if I could pull it off, at least as soon as I'd like -- because the pen name 2 series that will have crossover with the serial is currently available through a publisher. But the contracts have renewed a few times, and sales are at a trickle... so the pub might be willing to revert the rights to me now. Can't hurt to ask, right? :)

If not, well, maybe I'll go with pen name 3 anyway and just re-release the M/M series as I get the rights returned (the contracts expire yearly, but I've been letting them auto-renew). I really need to keep as much momentum as possible... I kind of quit my job recently, so my writing income is it. Very motivating, that. :)
This is going to sound weird, but I'm on my first cup of coffee.

I ask who wrote it. I usually get a gut sense of where it belongs.

I have three pen names, too, and I've run up against that issue of where to position a new project. Mine are all self-published, so I don't have the rights issue that you do, though.

Evenstar's suggestion has the advantage of simplifying things. I read something on Dean Wesley Smith's website about his process of putting his pen name works under his own name. I suspect I'll do that eventually.

In the meantime, I use the same publishing name for everything and I'm moving toward doing some of the promotion under the publishing name to keep things simple -- I have no interest in having separate websites and accounts for every pen name.

I wish you well with your new releases, whoever wrote them. :)
Thanks, Secret Pen Pal! I definitely like the idea of simplifying and streamlining -- it's just been drilled into my head that Thou Shalt Not Cross Genres. :D But I have had (limited) success with pen name 2, and some readers enjoying both of those series in very different genres (thriller and M/M paranormal romance).

Pen name 3 has a mailing list (haha) of 20 whole people (yay, readers! :D), but I would probably make a separate signup for the new serial and hopefully maintain two separate lists, since the contemp series and the serial will be so different. And then, like Evenstar suggested, when I get the rights back to the M/M series I'll republish it under pen name 3. With loads of labels and warnings about it being previously published under a different name, which people will ignore and then one-star me for. :p

Thanks for the responses, everyone! I am still open to thoughts on the evolving plan. :D
"Thou shalt not cross genres" may have worked in trad pub (maybe not even then) but it doesn't carry many advantages for indie/hybrid. Only use different pen names if you're writing erotic and non-erotic, and even then only if you don't expect cross-over (erotic and YA, or erotic and sweet romance, for example). Your covers and back-cover copy should make the genre clear.

My recommendation is to rebrand all the pen name 2 books as "Pen Name 3 writing as Pen Name 2." Then, eventually, you can eliminate pen name 2 (and do the same with pen name 1 as well). If you can't get back the rights for all those books, contact the publishers to see if you can rebrand them under pen name 3. If they're smart, they'll do it.
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