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why do KDP promos work for others but suck for me?

1802 Views 28 Replies 16 Participants Last post by  Tensejim
Why are free promotions a disaster?

When I put a book up for a free promotion, It rockets to the top of the free lists and I get a feeling of euphoria. But the instant it comes off the free promotion, it rockets down to the bottom of paid.

How is that supposed to help promote your book? How does that bring in sales? One moment #20 free for epic fantasy, the next #38,000 Paid. This happened this morning with my new novella Hilt's Pride. http://www.amazon.com/dp/B00ANZK75K

This also happened with my First book. I was selling between 20-30 copies of the book at the time and decided to do a promotion to really ramp things up. I had it on KDP free for five days and it was ranked 2-5 in epic fantasy free for the last two days of the promotion. Then when the promotion ended it plummeted to like 50,000 paid overall because no copies had been paid for during that five day period. It destroyed the visibility of the book and sales afterwards were like 4-10 a day. It never climbed back up to where it was.

The second and third books in the series faded fast after that.

Perhaps I just don't understand. When other people talk about the free promo it sounds like they come off the promo high on the paid lists. What really happens?
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That's a bummer. Do you see an uptick elsewhere?

I'm doing my first free promo today, and the best I'm hoping for is 1-2% will buy the other book eventually. Do you think that might be to optimistic?
I had hoped that the other books in the series would get a bump, but where they had been selling at 30+ books per day, they fades as the first book disappeared off the lists, sinking from a steady 30+ every day to 20 a day to the teens, all in a two week period.

Free sales don't always translate to reads because free books languish on kindles for a long time unread while people read the books they paid for first.
It seems free promo's now are either hit or miss with little rhyme or reason to the hits. I just did one--didn't rank as high as you, but did pretty good--and it was an epic fail. The last free promo I had that was a success was back in late Jan. when Select and freebies were pretty new.
From other threads I have been reading, it seems like this is an Amazon algorithm thing. No one really knows quite how it works. Either your book sees enormous free amounts, like tens of thousands and climbs in the popularity charts, you are just going to crash to the bottom at the end and languish in obscurity for a while.

In other words, it sucketh mightily.
I feel ya.  But then I don't even rocket up the free list.  :(  Midway through day 3 on a promo right now - 198 downloads total.

*sigh*

Oh well, back to writing the next one.  :)
Edgewriter said:
Why are free promotions a disaster?

When I put a book up for a free promotion, It rockets to the top of the free lists and I get a feeling of euphoria. But the instant it comes off the free promotion, it rockets down to the bottom of paid.

How is that supposed to help promote your book? How does that bring in sales? One moment #20 free for epic fantasy, the next #38,000 Paid. This happened this morning with my new novella Hilt's Pride. http://www.amazon.com/dp/B00ANZK75K

This also happened with my First book. I was selling between 20-30 copies of the book at the time and decided to do a promotion to really ramp things up. I had it on KDP free for five days and it was ranked 2-5 in epic fantasy free for the last two days of the promotion. Then when the promotion ended it plummeted to like 50,000 paid overall because no copies had been paid for during that five day period. It destroyed the visibility of the book and sales afterwards were like 4-10 a day. It never climbed back up to where it was.

The second and third books in the series faded fast after that.

Perhaps I just don't understand. When other people talk about the free promo it sounds like they come off the promo high on the paid lists. What really happens?
I think you are misleading yourself when you say "rocketing up the charts".

How many copies did you actually give away to get to #20 in the fantasy chart? 5-600?

Unless you're getting to #20 in the OVERALL free chart then forget about it, you won't get a bump.
I've found getting to the top of my category doesn't really mean diddly.  Its the number of downloads you get and most recently it seems you need 5000+ in a two day period (I've never done a promo longer than 2 days) to have it make a difference in your sales and rank.

Since downloads only count as a fraction of a sale, I could see where having a 5 day promo could hurt sales if you are already selling several per day.
At least for me, the key to my post-free run was being on the Popularity Lists. I gave enough away during my free run to make it to the top of the Memoirs Popularity List. Then, I drifted down over the next 30 days until I finally fell off. During those thirty days, I managed to sell about 800 copies.
I think the free run messed up with your also bots. When you were selling the 20-30 a day, the recommendations engines were somewhat in sync with those who might buy your book.  The Free run introduced all sorts of spurious noise of people who might not like your genre, or your kind of book.

Free works immensely if you make it to the very top. So not just to the top of epic fantasy which is a niche list, but to the top of the overrall free list.  If you don't think you can make it to the very top and you were selling well to begin with, then I wouldn't use a free run.  It's too much of a gamble.

At this point, you just have wait and hope you catch up.  Or try again with a free run and hope you get to the top of the mountain this time.

I see. So when my first book hit 2000 free over a five day period, it didn't do enough to make a difference. All I was doing was hoping that the people who got it free read the book and like it enough to buy the rest of the series.
olefish said:
I think the free run messed up with your also bots. When you were selling the 20-30 a day, the recommendations engines were somewhat in sync with those who might buy your book. The Free run introduced all sorts of spurious noise of people who might not like your genre, or your kind of book.

Free works immensely if you make it to the very top. So not just to the top of epic fantasy which is a niche list, but to the top of the overrall free list. If you don't think you can make it to the very top and you were selling well to begin with, then I wouldn't use a free run. It's too much of a gamble.

At this point, you just have wait and hope you catch up. Or try again with a free run and hope you get to the top of the mountain this time.
Didn't even think of this issue. Thanks for bringing it to my attention.
Edgewriter said:
Why are free promotions a disaster?

When I put a book up for a free promotion, It rockets to the top of the free lists and I get a feeling of euphoria. But the instant it comes off the free promotion, it rockets down to the bottom of paid.

How is that supposed to help promote your book? How does that bring in sales? One moment #20 free for epic fantasy, the next #38,000 Paid. This happened this morning with my new novella Hilt's Pride. http://www.amazon.com/dp/B00ANZK75K

This also happened with my First book. I was selling between 20-30 copies of the book at the time and decided to do a promotion to really ramp things up. I had it on KDP free for five days and it was ranked 2-5 in epic fantasy free for the last two days of the promotion. Then when the promotion ended it plummeted to like 50,000 paid overall because no copies had been paid for during that five day period. It destroyed the visibility of the book and sales afterwards were like 4-10 a day. It never climbed back up to where it was.

The second and third books in the series faded fast after that.

Perhaps I just don't understand. When other people talk about the free promo it sounds like they come off the promo high on the paid lists. What really happens?
When you first come off free your Best Seller ranking plummets. That is to be expected. It happens to everyone.

The question is where was it on the Best Seller Ranking after about 24 hours? And where was it on the Popularity Ranking? And what happened with your sales?
leedobbins said:
I've found getting to the top of my category doesn't really mean diddly. Its the number of downloads you get and most recently it seems you need 5000+ in a two day period (I've never done a promo longer than 2 days) to have it make a difference in your sales and rank.

Since downloads only count as a fraction of a sale, I could see where having a 5 day promo could hurt sales if you are already selling several per day.
WOW! 5000+ I don't see me making that LOL - But I am pondering, should I extend today's promo through tomorrow? I'm only at 1000 mid-day-one.

I had planned two 2-day promos later, but now I'm wondering if earlier is better and let the future releases take care of themselves.
leedobbins said:
I've found getting to the top of my category doesn't really mean diddly. Its the number of downloads you get and most recently it seems you need 5000+ in a two day period (I've never done a promo longer than 2 days) to have it make a difference in your sales and rank.

Since downloads only count as a fraction of a sale, I could see where having a 5 day promo could hurt sales if you are already selling several per day.
Agree. Unless it's part of a series, you need to have 10,000 downloads to get anything at all, and even at that level, you don't get much.

Getting the huge #s is entirely dependent on the cover and genre. Some books just won't ever get picked up by the bigger promo blogs, no matter how great the reviews are.
Edgewriter said:
I see. So when my first book hit 2000 free over a five day period, it didn't do enough to make a difference. All I was doing was hoping that the people who got it free read the book and like it enough to buy the rest of the series.
I think you do need to give away much bigger numbers to get the "bump." In May I gave away 18,000 over four days (hit #17 free overall) and then sold about 200 over the next month. That was definitely a bump for me, as it'd barely been moving before the giveaway. But at 20-30 sales/day, you were already doing better before your giveaway than I did after mine. For some reason, you got the opposite of a bump. I think olefish's idea about the messed-up also-boughts is pretty convincing.

If you want to keep doing Select, you might just plan a one- or two-day giveaway, then extend it if you see really big numbers moving (which usually happens because you get picked up by one of the big freebie sites).
5 days is a long time and really hard to keep momentum going. Shorter periods are better as the sites that do pick you up only mention you once, so a two day run gives leeway for all of the sites to decide to run you one of the days or they choose to not at all.

Traction on the overall list is what you want. The heavy hitters have so much demand that they can be really picky now on who they mention unless you buy a guaranteed mention (prices vary). Looking at the November KOLL payout tells me that there are a lot of books in Select right now with a large number going free each day.

Making $$ after free isn't the only reason to do a promo, but it is a nice side benefit if the algo gods smile upon you.
I think all you can do is periodically keep trying & choose your dates very carefully! I did one during US Thanksgiving Thursday or Friday (I'm a Canuck, so the date didn't register with me...) and it was a bust.

Try different days of the week - I had better results for a freebie promo I did on a Wednesday than I did on a weekend.

Each freebie promo I do has fewer overall downloads but but but: On one promo I had lots (35%) downloaded in UK and on another I had lots (25%) downloaded in Germany. The numbers were not good in any case, but it was nice to reach new readers in other countries. I hope it eventually pays off.
I look at the free promo days as hitting nitro on an normal car. With so many race cars out there, it is the only way to get to a speed where you can actually catch up or even surpass them for a moment. It provides a glimmer of attention that otherwise would not be gained. The down side is that the nitro burns off and the race cars will blow past you again. All we can hope is that one day our car will turn into a race car and we wont need nitro.
I am no expert, really, definitely not. I just started all this with my first book two weeks ago. I had my first free two days last weekend and only gave away 135 copies and hit #1450 overall free. It did not bring me any sales after but I wont let that get me down. 135 people have my book now and perhaps they will read it and tell their friends about it. Having been in sales I know that word of mouth is the best advertising you can get. It may not happen fast but perhaps I will get some sales later from those 135.
I am doing the free promo again for Christmas, this time I am doing it a bit different. I have researched, posted to many sites that advertise free promos coming up, started a blog (which is useless right now because it is too new), and I joined this this forum which has helped me quite a lot. Will it make a big difference? I would like to think so but partly because I am counting on all the Kindles being opened up during those three days. Everyone has spent their money so a free book should look good to them. My biggest downfall right now is that I have not had a single review or rating which is HUGE on Amazon. I did upgrade my cover last night with the help of another author here, I revised my description to read better and give it a better hook (I may revise it again before midnight), and I am still researching what to do during and after the promo. All in all, it is a learning experience and I understand that there are nearly 2 million books there. I would like to just see a few sales a day eventually...as it stands I have only sold seven books in two weeks, half were friends.
I am new though, inexperienced, I will keep my expectations low.
I wish us all the best of luck!!!
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Jim, I like that new cover. The light blue on black is very eye catching. I'm sure it will grab people's attention.

I'm still in the middle of my first ever promo day - I doubt I'll make the top 100, but I'm almost down (up?) to 200!

I feel the same way, if any of these translate to a sale of later stuff would be great.

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