I've mentioned a few times before that I'm developing book formatting software that will allow you to output your books as doc, epub, mobi, pdf and html. It will also manage your back catalog links so that you can create vendor specific versions of your books. Here's the link if you haven't seen it:
http://bit.ly/1h17BZp.
But what I've also mentioned is that I'm really releasing a suite of software that is designed to make self-publishing easier. There will be themes that automatically make your databases into a website. Here is work-in-progress version:
http://bit.ly/1awD4v1. And you will be able to add buy buttons to your website to automatically turn your website into a webstore.
All of that is progressing well. But I'm a few days away from having to make a decision on another feature. And the feature was actually inspired by something I witness back in 2011 on this forum.
There were a whole different cast of characters on the forum back then than there are now. I can't remember if it was Christopher Smith or someone else, but without being asked, that author included another forum member's book in the back of his very popular book and the 2nd book began to take off. I never forgot that. So now that I'm putting together this software, I'm considering adding the ability for authors to sell space at the back of their books. That, of course, means that authors will be allowed to purchase advertisement space in the back of other people's books.
I would make the whole process incredibly simply. If you wanted to sell space, you would just check a check box and then fill in info like how may copies you project that your book will sell (or be given away) and why. You would write a little something about who you would consider including and why and then that's it. Those who would like to purchase the space could then submit the Sneak Peek that they would like to advertise by checking of check box and how much they would bid for the space.
The original author could just accept an offer, or the author could select a few people would be allowed to bid on the space. And when a winner is determined, the original author would accept the bid and payment and click a button to include the winning bid within their book. And the first author would always have full control of what ends up in their book.
I know that not everyone would be interested in this. But the fact is that the best possible reader to advertise to is a reader who has already purchased a book in a similar genre.
So, would you all want the opportunity to advertise your books in the back of other author's books? And would you all want the opportunity to make extra money selling ad space in the back of your book?
Keep in mind that this would allow you a whole new way of making money on your books. Because, if you want, you might choose to give away your book for free and make your money selling the advertisement while still promoting yourself.