Dr Luck said:
I wonder whether bundle-buyers actually are "different" types of readers to single book buyers. If so then I guess not bundling means missing out on some sales?
I think there are many different types of readers. My thoughts (your mileage may vary):
-Readers who download mostly freebies
: voracious readers, look for free books, if they like your free book they may purchase the next in a series or your other books. Lots of people who download freebies will never purchase your books, but plenty will if they enjoy the story. The key with freebies is VOLUME. (Some readers will NOT download free books at all. They just don't do it.) Lots of free downloads can stimulate sales to your paid catalog.
-#1.Readers who buy mostly $0.99 books
: again, voracious readers who need bang for a buck. They like a deal. Can definitely convert to paid sales of your other books if they enjoy your story.Lots of people look for $0.99 bargains, and they are readers who will probably download free books as well.
-#2.Readers who buy $2.99-4.99 books
: Many of these readers will not download free books, or even look at $0.99 books. They are willing to take a chance on an unknown author with decent reviews.
-#3.Readers who only buy complete series
: They don't want to read #1 in a series if the series is not finished. They have been burned too many times. They are willing to wait if they like the author. They will pay $5.99-$9.99++ for a complete series to read at once.
-#4.Your loyal readers
: These readers are worth their weight in gold. They will pretty much auto-buy for you. Give them plenty of opportunities for ARCs & other perks, and you will keep them.
Again, this is JMO. I try to have options available for every type of reader, hoping to convert them into #4. I always have a freebie, usually a $0.99 book or two(or at least run Countdown Deals frequently), the bulk of my books priced at $2.99-$4.99, and bundles priced at $5.99-$8.99. So far, so good. When marketing I keep all of this in mind.