Michael J. Scott said:
Ugh. I hate luck. I'd rather have a secret ingredient that works every time it's tried. Sigh.
I've found recognizing luck in this to be tremendously liberating.
Backstory: I had 24 books print published in 16 years, the majority with Harlequin/Silhouette. I didn't sell well enough for them to leave me be. I sold too well for them to dump me. I spent all those years being told I was pushing the envelope, and if I'd just stay inside it everything would be fine. Of course, each of the 31 editors I had for those 24 books had a different envelope in mind, and very few of them could (or at least did) articulate where the edges of the envelope were. Any book that didn't sell well was my fault, no matter what cover art, title, scheduling or other mayhem they had indulged in. Any book that sold well was because of their marketing prowess.
All during those 16 years, I kept thinking there ~had~ to be a way to succeed at this. There had to be that secret ingredient, and I was going to find it, dammit. I tried like the dickens to fit inside that morphing envelope while still writing what I needed to write, I tried ads, I tried tours, I tried entering contests, I tried hiring a pr person, I tried other things I've apparently blocked from memory. Out of all that ... I got some nice contest plaques and awards. No secret ingredient. A lot of frustration.
I reached the No Mas point. Decided to write for myself and shred envelopes to a fare-thee-well. Not particularly easy to do with those editorial voices still in my head. (That was my responsibility, not theirs -- as was sticking too long with trying to succeed in their envelope. I'm just a teensy bit stubborn.)
Then came ebooks. I put most of the books whose rights had reverted to me up starting in Sept.2010. They sold verrrrrrry slow at first, and I was thinking the long tail ~might~ be long, but it sure was skinny.
Then family situation arose and I ignored them from Jan. to late April 2011. When i looked up again, they'd gone from making enough money to pay my monthly water bill to paying my mortgage. And the book that was doing the best was one an editor had said Hq/Sil would never reprint because it was "a loser."
Since the spring of 2011, my monthly average income has increased about 10-fold. I'm not a big hitter like Hugh or Joe or Lilliana or Bella or Barbara Freethy or a lot of others. But I'm making a lot more than I ever did in print (which never supported me) or in print + part-time profession combined.
And I came to the conclusion that beyond the commonsense basics, essentially nobody knows why or how. And that's GREAT news. Because what it means is we are freed from pursuing that draining quest to find a secret ingredient, from feeling that if we don't have it, it's because we aren't trying hard enough, that it's Our Fault. It means that we cover the commonsense basics (which is, indeed, a hefty amount of work), and then we get our heads back into the writing.
Hallelujah!