Hey, everybody! I hope the holidays are treating you all well. With 2013 wrapping up, I was looking over my activity and sales over the past year and thinking about what I've learned and now it can help me grow my publishing business over the next year and more.
The thing that's stood out to me in 2013 is how much working with a series of novels has sustained my sales. I released two new books in the series in 2013 (yeah, that's all...
With a demanding day job and a crazy commute, plus an out-of-state wedding to plan this year, my writing time has been sadly limited
) and it's amazing to me how much momentum that's given all my books.
When I first decided to expand my Egyptian book into a series, I expected that each book in turn would have a few months during which it sold well, and that the sales would roll from one book to the next, with numbers of each title falling a little below what each previous title sold at its peak, since a certain percentage of readers drops out of a series without completing it. That's what I expected: first The Sekhmet Bed would have its heyday, then The Crook and Flail, then Sovereign of Stars, etc. And my job would be to continue to put out new books, and to come up with more series to write for the future, quickly enough to keep that ball rolling.
Instead, each time I release a new book I've seen The Sekhmet Bed (the first in the series) increase its average monthly sales. The increase was especially dramatic since I've released the third in the series this fall. For the first time, this month I saw The Sekhmet Bed (book one) out-sell the other two books in the series...which is nice, because the other two are selling quite well for historical novels, and hopefully most of these new readers entering the series will continue on with the rest.
I was careful to make the covers for all the books in this series very cohesive, so they're instantly recognizable as part of the same story (not just from the same author, but even closer linked than that) when viewed at thumbnail size. I think the clear visual cue that these books all go together has piqued browsers' interest and made them curious enough to start buying.
I expect that a few months after I release the final book in the series (February 2014) all four books will finally start to hit their decline. However, by that time I plan to have a couple more clearly branded, clearly cohesive books in a new series out there for readers to find.
There is always lots of talk about the importance of series, but it's been remarkable to see the steady rise in the first book in mine as I put more volumes out. I'm not sure exactly what it is that inspires readers to connect to series so strongly, but it's definitely a quirk of psychology that we can all benefit from!
Happy holidays, everybody! Eat lots of cookies.
The thing that's stood out to me in 2013 is how much working with a series of novels has sustained my sales. I released two new books in the series in 2013 (yeah, that's all...

When I first decided to expand my Egyptian book into a series, I expected that each book in turn would have a few months during which it sold well, and that the sales would roll from one book to the next, with numbers of each title falling a little below what each previous title sold at its peak, since a certain percentage of readers drops out of a series without completing it. That's what I expected: first The Sekhmet Bed would have its heyday, then The Crook and Flail, then Sovereign of Stars, etc. And my job would be to continue to put out new books, and to come up with more series to write for the future, quickly enough to keep that ball rolling.
Instead, each time I release a new book I've seen The Sekhmet Bed (the first in the series) increase its average monthly sales. The increase was especially dramatic since I've released the third in the series this fall. For the first time, this month I saw The Sekhmet Bed (book one) out-sell the other two books in the series...which is nice, because the other two are selling quite well for historical novels, and hopefully most of these new readers entering the series will continue on with the rest.
I was careful to make the covers for all the books in this series very cohesive, so they're instantly recognizable as part of the same story (not just from the same author, but even closer linked than that) when viewed at thumbnail size. I think the clear visual cue that these books all go together has piqued browsers' interest and made them curious enough to start buying.
I expect that a few months after I release the final book in the series (February 2014) all four books will finally start to hit their decline. However, by that time I plan to have a couple more clearly branded, clearly cohesive books in a new series out there for readers to find.
There is always lots of talk about the importance of series, but it's been remarkable to see the steady rise in the first book in mine as I put more volumes out. I'm not sure exactly what it is that inspires readers to connect to series so strongly, but it's definitely a quirk of psychology that we can all benefit from!
Happy holidays, everybody! Eat lots of cookies.