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They've also moved "Pages" into its own category, so you don't see a great deal of them unless you click that subheading.

Ugh.
 
John Dixon said:
Don't sweat it. There's and ebb and flow to the FB like thing, and while it's probably wise to think about your posting habits, overthinking it, especially if doing so results in timidity, might even hurt you.
John Dixon - Noticed the Aussie in your picture. You are officially cool!

Anyway, I agree with you about not overthinking. Could be a million things.

I unliked one of my favorite authors when they kept posting daily photos of stuff like their dog, their dog with their cat (and I like animals!), their last vacation, the view out their window. This was their author FB fan page, not a personal FB page. I had originally liked the page to get news about their books, not newsfeed clutter. I recently went back to see they had stopped doing that and 'liked' the page again.
 
I definitely go through & prune my pages as well.

DebDougall said:
Thanks everyone for the great advice. :)

I definitely need to ask my readers what they want to see
from me, I think.

I love them to bits but I'm kind of scared of annoying them
by posting too much. That said, I'd rather they unliked the
page if what I post isn't really for them. I don't really want
them there if they don't want to be there, you know what I
mean? Apart from which, it makes a hash of my FB stats if
I'm basing ad audiences on people who, for whatever reason,
aren't interested in my books any more.

Thanks all - you're amazing!
It's nice to know what the viewers would like to see and I'm not saying you shouldn't care about that, but I think you should interact and post on your page in a way that you want to post. Be your own unique self on social media and enjoy yourself. If you try to to be someone you're not, eventually you'll get tired of FB and it will become a chore for you. The thing about utilizing social media as part of your marketing strategy is that it is, well, social media. You've picked up new followers, but you don't know where they came from - it could be someone who liked a funny picture that you put up, or a reader who went looking for you. The readers who have found you on Facebook are there on FB because of the social aspect of it, so finding their favorite authors to follow is a bonus. You already know the things your readers might be interested in (your books, sales on your books, new releases on your books). The ones who found you randomly are a different matter, so although they might not have went looking for you or might not even be a reader, I recommend that you post content that is generally interesting to a wider population and try to keep all of your followers. You never know when one of those random followers will suggest your page to his/her friends, or tell someone he/she knows about you or your books. I've ended up with quite a few fans who found me due to a silly meme who have turned into superfans. There is one dude in particular who has told me straight up that he doesn't read books, but he enjoys my page & wishes me success, so he shares the heck outta everything I post related to my books. He's funneled so many readers to me that I consider him to be a solid gold superfan.

As for the unlikes, don't worry too much on them. I know it's hard & we all have our things we worry on, that's for sure. You're in the best company here :D ;D
 
Discussion starter · #26 ·
I've just culled a ton of pages I'd liked that no longer interest me
enough to receive stuff from them. Some of them belonged to
authors who I enjoy reading but I don't need to receive stuff from
them on Facebook.

By doing that, I've realised that, in many cases, unlikes aren't
personal. They're just housekeeping.

I'm so glad I posted here - this is an amazing group.

Thanks a million, one and all.  ;D
 
I just found a Facebook page for an author I removed from my personal page years ago. Delete.
 
Anna_ said:
I've unliked pages that became all about sales. When every posts becomes a way to make the sale, and the admin doesn't seem to engage anymore, I've unliked a page.

I've also unliked pages when the the admin has become very political. That's a turnoff for me even if I agree with the views.
I unsubcribe from mailing lists where the only content is "buy this."
 
I 'unlike' pages when I realize I keep seeing them and, in fact, I am not really interested any more. Generally, it's nothing personal.

Though, once or twice, I've unliked -- or, in the case of a human friend possibly just unfollowed -- a page/person because they've gone wing-nut political and I just don't want to read that. Or anything else that tends to generate hateful commentary. If it's particularly bad, I have been known to unfriend people -- even when I might technically agree with the position but I just really can't stand the way they're presenting it or attacking the other side.

Also, sometimes I'm on a mailing list AND follow on FB and I realize I'm getting exactly the same info from both sources. In that case I either unsubscribe from the mailing list or unfollow/unlike on FB because I really don't need to see everything twice.
 
I would rather they unfollow me on Facebook, since you never know when the next algorithm switch is going to hit, and who knows what posts of yours they will see.

At least with the mailing list, you have control of that content. Of course, you have no control over if they click on the email, aaaaaaand my head just exploded.
 
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